GEO Optimisation: How to Appear in AI-Generated Answers
Generative Engine Optimisation (GEO) is the practice of making your content visible in ChatGPT, Perplexity, and Google AI Overviews. This guide covers everything you need to know.
[TODO: Introduction — What is GEO? How is it different from traditional SEO? Why does it matter now?]
[TODO: Section 1 — How AI search engines (ChatGPT, Perplexity, Google AI Overviews) choose what to cite.]
[TODO: Section 2 — The 6 GEO signals: authoritative entity definition, citation-ready formatting, structured data, llms.txt, content freshness, brand mentions.]
[TODO: Section 3 — How to write content that AI systems extract and cite. Practical formatting and structure tips.]
[TODO: Section 4 — Technical GEO: JSON-LD schemas, llms.txt, robots.txt configuration for AI crawlers.]
[TODO: Section 5 — Measuring GEO performance. What metrics to track and how to audit your AI visibility.]
[TODO: Conclusion — GEO as a long-term strategy. How it complements traditional SEO.]
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