SEO & GEO15 min readLast updated December 2024

GEO Optimisation: How to Appear in AI-Generated Answers

Generative Engine Optimisation (GEO) is the practice of making your content visible in ChatGPT, Perplexity, and Google AI Overviews. This guide covers everything you need to know.

GEOAI SearchChatGPTPerplexityContent Strategy

[TODO: Introduction — What is GEO? How is it different from traditional SEO? Why does it matter now?]

[TODO: Section 1 — How AI search engines (ChatGPT, Perplexity, Google AI Overviews) choose what to cite.]

[TODO: Section 2 — The 6 GEO signals: authoritative entity definition, citation-ready formatting, structured data, llms.txt, content freshness, brand mentions.]

[TODO: Section 3 — How to write content that AI systems extract and cite. Practical formatting and structure tips.]

[TODO: Section 4 — Technical GEO: JSON-LD schemas, llms.txt, robots.txt configuration for AI crawlers.]

[TODO: Section 5 — Measuring GEO performance. What metrics to track and how to audit your AI visibility.]

[TODO: Conclusion — GEO as a long-term strategy. How it complements traditional SEO.]

Related service

Need help implementing this?

I offer SEO Services for businesses that want expert execution, not just reading material.